BROADCAST MEDIA මාධ්‍ය කවුලුව

BROADCAST MEDIA

Until the liberalization in 1984, radio was a government monopoly. It was governed by the Sri Lanka Broadcasting Act of 1966, which established the Sri Lanka Broadcasting Corporation (SLBC). It had two services: National Service and Commercial Service, both in three languages: Sinhala, Tamil, and English. In 2002, it had seven home services, three regional services, six community services (Aralangnwila, Girandurukotte, Kot-male, Maha Illuppallama, Jaffna, and Vavuniya) and seven overseas services. The services are named: the Sinhala National Service, the Tamil Commercial Service, the English Commercial Service, the Regional Services, and the Education and Sports Service. The overseas service uses several Indian languages: Hindi, Tamil, Malayalam, Kannada, and Telugu. The overseas service is principally beamed at south and southeast Asia and the Middle East.

The rules governing the Conduct of Business of the Commercial Service were framed by the Advertising Department of the SLBC. They took effect May l, 1994. They stipulate that advertising materials that contain statements or suggestions that "may be considered to be of a political nature or offensive to religious views, racial traits, and sentimental susceptibilities of any section of the community" would not be accepted.

The SLBC has three major regional stations: North Central, based on Anuradhapura and called Rajarata Sevaya; Southern, based in Matara and called Ruhunu Sevaya; and Central, based in Kandy and called the Kandurata Sevaya. The Colombo-based City FM Service is currently called the SLBC's Sri Lanka FM. The latest government-owned radio station of the SLBC, which was inaugurated in January 1997, is the popular Lakhanda, a 24-hour service in Sinhala. While the SLBC continues to operate in the public sector, there are now eleven private radio stations: Sun FM 99.9, TNL 90/101Radio, Yes FM, 7FM, Capital Radio, and Gold FM 89 (all in English); Sirasa FM (MBC Networks), Savana, Hiru FM 107.9, and Tharu FM 96.7 (all in Sinhala); and FM 99 and Suriyan FM 103.2 (both in Tamil). Even the private radio stations are, however, governed by certain "guidelines" from the government, particularly in regard to materials affecting the country's security and harmony among the ethnic minorities. The SLBC as well as the private stations have, by and large, operated independently but under the general direction of the Ministry of Information and Broadcasting. The broad mandate for its programming stipulates that nothing be included in the programs "which offends good taste or decency or is likely to incite to crime or lead to disorder or to attend [sic] any racial or religious susceptibilities or to be offensive to public feelings."

Television

Just like the radio, television was a government monopoly until the liberalization in 1992 and 1994. The Sri Lanka Rupavahini Act of 1982 established the Sri Lanka Rupavahini Corporation (SLRC) and the Independent Television Network (ITN) The SLRC is run by a board of six nominees of the government, including one from the SLBC and one representing the National Film Corporation (NFC). Its mandate parallels that of the SLBC in terms of its programming. In September 1986, it established the Copy Code, whereby the SLRC would not accept any advertising copy that was critical of traditions and customs of any community, or would create a feeling of insecurity or disharmony in the community, or could be injurious to the well-being of any community or the devotees of any religion. The code was further revised in November 1995. According to the code, "unacceptable material" is that which makes "irreverent reference to any time, incident or concept of religious, racial, political or sentimental susceptibilities of the community." Such cautionary language in the codes meant for radio and television broadcasting reflects the ethnic tensions and the civil war between the two principal communities on the island nation over the last quarter century. The government seems eager to establish a delicate balance between upholding the protection of fundamental rights of expression to individuals and to the media that are guaranteed by the constitution, and the supreme need to maintain interethnic harmony in a plural society.

Major changes came in 1992 when the UNP government allowed private television networks. In that year, the Maharaja Television Network (MTV), in collaboration with Singapore Telecom International (SingTel), began its operations as MTV and MTV Newsvision. The Sirasa TV replaced the MTV channel in June 1998 as the first private sector nationwide TV channel while MTV Newsvision was renamed MTV. In the following year, the Teleshan Network Limited (TNL) was started; it now operates TNL TV and TNL radio. In 1994, the Extra-Terrestrial Television (ETV) was started; it added a second channel in 1995 called ETV2. The two ETV channels were later replaced by Swarnavahini and ETV in April 1996 when there was a change of ownership. Then in 1996, the Dynavision Broadcasting Coprporation started the Dynavision channel, which became Sri Lanka's first stereo broadcast station. In 1999, the government's Telecommunication Authority authorized two more private television channels: Ruhuna 2001 Multivision and Channel 9, the first "direct-to-home" pay television, owned by TV and Radio Private Limited, a private collaboration between Sri Lanka and Australia. Until 1994, there was complete state control over the production and broadcast of news concerning Sri Lanka. All private channels broadcasting—even BBC, CNN, or other foreign channels—were required to delete any items in which Sri Lanka was mentioned. This became a major issue in the 1992 and 1994 elections. The PA's Election Manifesto in 1994 promised to restore the freedom of expression of the citizens and of the media and to "create a framework within which the media can function independently and without inhibition." Accordingly, after the elections, the PA allowed private television companies to produce and broadcast local news bulletins. In October 1995, however, the government introduced "temporary censorship" on news concerning "security matters." from Press Reference

List of television networks in Sri Lanka.

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